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From green entrepreneurial intentions to green entrepreneurial behaviors: the role of university entrepreneurial support and external institutional support

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Abstract

Green entrepreneurship is playing an increasing role in ecological environmental protection. Based on existing literature, this study aims to develop a hypothesis model of green entrepreneurship behavior (GEBs) for the purpose of investigating the GEBs of university graduates. In order to accomplish this, this study intends to use the structural equation model to examine the hypothesis model based on 586 university graduates from two selected universities in China. The results reveal that green entrepreneurial intentions (GEIs) have a direct positive effect on GEBs and that the university entrepreneurial support coupled with external institutional support are indeed key intermediary variables that play important roles in turning GEIs into GEBs. Therefore, we can draw some implications for researchers and policy makers alike that are concerned with students’ GEBs, namely, implementing green entrepreneurship education with the integration of cognitive-and behavior-oriented education, fostering an enablement environment for green entrepreneurship with the integration of university entrepreneurial support system and external institutional support system.

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Acknowledgements

I would like to thank the Project of the National Social Science Foundation of China (Grant No. 19BGL035).

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Correspondence to Gaofeng Yi.

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Yi, G. From green entrepreneurial intentions to green entrepreneurial behaviors: the role of university entrepreneurial support and external institutional support. Int Entrep Manag J 17, 963–979 (2021). https://doi.org/10.1007/s11365-020-00649-y

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