An Industrial Case Study on Distributed Prioritisation in Market-Driven Requirements Engineering for Packaged Software

When developing packaged software, which is sold ‘off-the-shelf’ on a worldwide marketplace, it is essential to collect needs and opportunities from different market segments and use this information in the prioritisation of requirements for the next software release. This paper presents an industrial case study where a distributed prioritisation process is proposed, observed and evaluated. The stakeholders in the requirements prioritisation process include marketing offices distributed around the world. A major objective of the distributed prioritisation is to gather and highlight the differences and similarities in the requirement priorities of the different market segments. The evaluation through questionnaires shows that the stakeholders found the process useful. The paper also presents novel approaches to visualise the priority distribution among stakeholders, together with measures on disagreement and satisfaction. Product management found the proposed charts valuable as decision support when selecting requirements for the next release, as they revealed unforeseen differences among stakeholder priorities. Conclusions on stakeholder tactics are provided and issues of further research are identified, including ways of addressing identified challenges.