Abstract
Google Trends is a valuable new additional tool for medical research, mainly for epidemiological and economical issues, which is fast and inexpensive to use and may be especially helpful when analyzing patient collectives who go to general practitioners or specialists in private practice rather than public or university clinics, where data for statistics are most often collected from.
Reference
Choi H, Varian HR (2009) Predicting the present with Google Trends (April 2, 2009). Google Research Blog http://googleresearch.blogspot.com/2009/04/predicting-present-with-google-trends.html. Available at SSRN: http://ssrn.com/abstract=1659302 or http://dx.doi.org/10.2139/ssrn.1659302
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Braun, T., Harréus, U. Medical nowcasting using Google trends: application in otolaryngology. Eur Arch Otorhinolaryngol 270, 2157–2160 (2013). https://doi.org/10.1007/s00405-013-2532-y
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DOI: https://doi.org/10.1007/s00405-013-2532-y