Abstract
Panel data, both diary and scanner, have been analyzed by marketing scientists for over thirty years. One of the important uses of panel data is to better understand consumer behavior by developing and testing hypotheses using the revealed preference data rather than experimental data that uses only self-reported behavior or behavior in a simulated choice environment. The purpose of this paper is to suggest areas of research where panel data can be used to better understand the underlying behavior of the panel members.
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Winer, R.S., Bucklin, R.E., Deighton, J. et al. When worlds collide: The implications of panel data-based choice models for consumer behavior. Market Lett 5, 383–394 (1994). https://doi.org/10.1007/BF00999212
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DOI: https://doi.org/10.1007/BF00999212