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Strategien für den digitalen Musikmarkt

Preissetzung und Effektivität von Maßnahmen gegen Raubkopien

Strategies for Digital Music Markets: Pricing and the Effectiveness of Measures against Pirate Copies

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Wirtschaftsinformatik

Abstract

The recording industry is currently faced with a remarkable decline in revenues and record sales. Paid music services have failed to deliver on their promise of a full-catalog, easy-to-use shopping experience so far, and file sharing platforms are still widely used for obtaining online music. In this context we conducted an empirical study via the Internet with 2.260 participants. The main results are:

  1. ┃

    Neither the installation of copy protection measures nor legal actions taken against users of file sharing platforms seem to be appropriate means to increase sales of CDs and online music.

  2. ┃

    Potential consumers’ willingness to pay is distinctly lower than the prices currently set by the available paid music services.

  3. ┃

    Our study’s results suggest that a price cut for music downloads would lead to increased sales, thus creating benefits for both suppliers and consumers.

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Authors and Affiliations

  1. Fachbereich Rechts- und Wirtschaftswissenschaften Institut für Betriebswirtschaftslehre Fachgebiet Information Systems/Wirtschaftsinformatik, Technische Universität Darmstadt, Hochschulstr. 1, 64289, Darmstadt, Deutschland

    Peter Buxmann,  Patrick Johnscher &  Jochen Strube

  2. Institut für Betriebswirtschaftslehre Fachgebiet Information Systems/Wirtschaftsinformatik, Technische Universität Darmstadt Fachbereich Rechts- und Wirtschaftswissenschaften, Hochschulstr. 1, 64289, Darmstadt, Deutschland

    Gerrit Pohl (Rolling Stone Deutschland Ressortleiter Online und New Media)

Authors
  1. Peter Buxmann
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  2. Patrick Johnscher
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  3. Jochen Strube
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  4. Gerrit Pohl
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Buxmann, P., Johnscher, P., Strube, J. et al. Strategien für den digitalen Musikmarkt. Wirtschaftsinf 47, 118–125 (2005). https://doi.org/10.1007/BF03250984

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