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The instructional effect of coding (color and black and white) on information acquisition and retrieval

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Abstract

Color, because of its omnipresent characteristics and increasing application in graphic displays, continues to be of interest to researchers. The authors, utilizing professionally designed and produced stimulus materials, found color coding to be an important instructional variable in improving student information acquisition under specific conditions.

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Authors and Affiliations

  1. Department of Communications Media, Indiana University of Pennsylvania, 15705, Indiana, PA

    Richard J. Lamberski (Associate professor)

  2. Program in Instructional Systems, Pennsylvania State University, 16802, University Park, PA

    Francis M. Dwyer (Professor)

Authors
  1. Richard J. Lamberski
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  2. Francis M. Dwyer
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Lamberski, R.J., Dwyer, F.M. The instructional effect of coding (color and black and white) on information acquisition and retrieval. ECTJ 31, 9–21 (1983). https://doi.org/10.1007/BF02765207

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