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Demand sensing in e-business

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Abstract

In this paper, we identify various models from the optimization and econometrics literature that can potentially help sense customer demand in the e-business era. While modelling reality is a difficult task, many of these models come close to modelling the customer's decision-making process. We provide a brief overview of these techniques, interspersing the discussion occasionally with a tutorial introduction of the underlying concepts.

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Authors and Affiliations

  1. General Motors India Science Laboratory, International Technology Park, 560 066, Bangalore, India

    K. Ravikumar, Atul Saroop, H. K. Narahari & Pankaj Dayama

Authors
  1. K. Ravikumar
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  2. Atul Saroop
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  3. H. K. Narahari
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  4. Pankaj Dayama
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Correspondence to K. Ravikumar.

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Ravikumar, K., Saroop, A., Narahari, H.K. et al. Demand sensing in e-business. Sadhana 30, 311–345 (2005). https://doi.org/10.1007/BF02706250

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