Abstract
A review of the evolution of the ethical foundations of free enterprise reveals the essentially utilitarian ethical foundation prevailing today. To enrich those foundations the article attempts to establish the ethical validity of free transactions by relating them to the basic principle of interpersonal ethics: the Golden Rule. The validity of the transactional ethic is presented as an articulation of freedom in a valid social and economic context.
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Jeffrey A. Barach is Professor of Management, A. B. Freeman School of Business, Tulane University. His DBA ('67), MBA ('61), and AB ('56) are from Harvard. His interests include business ethics, business policy and marketing. He has published articles and cases in these areas and on pedagogy. His text Individual, Business, and Society was published in 1977. Recent articles concern social marketing (Business Horizons), management of family firms (Sloan Management Review), and the ethics of hardball (California Management Review).
John B. Elstrott, Jr., is the Sponsored Research Coordinator at the Freeman School of Business, Tulane University. He received his Ph.D. in Economics from the University of Colorado (1975). His interests include business ethics, entrepreneurship, economic development, and environmental economics. He is working on several interdisciplinary research projects including one on economic evaluation of solid waste management alternatives. Dr. Elstrott is an active entrepreneur and serves on the board of several profit and not for profit corporations.
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Barach, J.A., Elstrott, J.B. The transactional ethic: The ethical foundations of free enterprise reconsidered. J Bus Ethics 7, 545–551 (1988). https://doi.org/10.1007/BF00382602
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DOI: https://doi.org/10.1007/BF00382602