Web Design as an Important Factor in the Success of a Website

Abstract

The internet has grown as a new business medium with e-commerce in recent years, where in a good web design plays an important role. Hence, a detailed study has been taken up to understand the characteristic features of a good web design for the successful e-commerce websites (Journal of Systems and Information Technology, Volume 11, Issue 2 (2009–05-03)). It has been identified that along with the outer appearance of website, focus should be upon the usability of a website by all kinds of users including the visually challenged. This article provides a few tips to make it convenient for the low sight or no sight people using tools like screen readers and voice synthesizers based on the case studies conducted. However, there is no optimum design specified, as the goods sold are different along with the consumers of different geographic locations. Applying accessibility and usability standards from the beginning of the design phase is far less expensive than integrating them later (Maria Claudia Buzzi, Marina Buzzi, Barbara Leporini. Chap. 4 Accessibility and usability of web content and applications, IGI Global, 2010). In the long term, making things more accessible and inclusive is a win–win situation and will increase any individual’s and organization’s overall efficiency and effectiveness of engagement.