Abstract
Globalization of the world economy has forced global supply chains to become more innovative to sustain in this highly competitive global market. With growth in infrastructure project all around the world have given rise to fast-moving electric goods industry making it a bustling industrial sector. In this paper, authors have studied issues related to FMEG industries. For literature review, 70 research papers from referred journals have been studied and research gaps found out. Literature review has indicated that FMEG industries face a frequent change in consumption pattern due to brief product life cycle. The organizations involved in FMEG industry face difficulty in determining and forecasting the demand. The point of sale being highly unorganized in India makes it difficult for the industry to match up with customer satisfaction by integration of customer and product development activity. Adding to the adversity is the raw material scarcity in India and delay in transportation from foreign countries. Indian FMEG industries are facing the challenges of intricate supply chains, fast changing market with tighter margins, production better quality products at a cheaper price for customer satisfaction. Government taxation and regulation in all energy efficient products along with introduction of e-commerce marketing affect the dynamics of industry.
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Kumar, R., Singh, R., kalas, S. (2019). Study of Enablers and Attributes for Effective SCM of FMEG: A Review. In: Kumar, M., Pandey, R., Kumar, V. (eds) Advances in Interdisciplinary Engineering . Lecture Notes in Mechanical Engineering. Springer, Singapore. https://doi.org/10.1007/978-981-13-6577-5_5
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DOI: https://doi.org/10.1007/978-981-13-6577-5_5
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