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Application of Clustering for Improving Search Result of a Website

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Information Systems Design and Intelligent Applications

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 434))

Abstract

The paper identifies the scope of improvement in the search result of a website using the clustering technique. Search option is extensively used at almost every website. The study uses hybrid clustering approach for grouping the search results into the relevant folders for efficient analysis. Every clustering algorithm has some advantages and disadvantages. Some of the most commonly used clustering algorithm are experimented on same data set. The paper analyzed some research where clustering is being used for improving web elements in various way. Cross-validation method is adopted for the experiments, and performance parameters namely, relevance, speed and user satisfaction are considered for the evaluation.

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Authors and Affiliations

  1. Birla Institute of Technology, Mesra, India

    Shashi Mehrotra & Shruti Kohli

Authors
  1. Shashi Mehrotra
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  2. Shruti Kohli
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Corresponding author

Correspondence to Shashi Mehrotra .

Editor information

Editors and Affiliations

  1. Department of Computer Science and Engineering, Anil Neerukonda Institute of Technology and Sciences, Visakhapatnam, India

    Suresh Chandra Satapathy

  2. Kalyani University, Nadia, West Bengal, India

    Jyotsna Kumar Mandal

  3. University of Hyderabad, Hyderabad, India

    Siba K. Udgata

  4. Department of Electronics and Communication Engineering, Shri Ramswaroop Memorial Group of Professional Colleges, Lucknow, Uttar Pradesh, India

    Vikrant Bhateja

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© 2016 Springer India

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Mehrotra, S., Kohli, S. (2016). Application of Clustering for Improving Search Result of a Website. In: Satapathy, S.C., Mandal, J.K., Udgata, S.K., Bhateja, V. (eds) Information Systems Design and Intelligent Applications. Advances in Intelligent Systems and Computing, vol 434. Springer, New Delhi. https://doi.org/10.1007/978-81-322-2752-6_34

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  • DOI: https://doi.org/10.1007/978-81-322-2752-6_34

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  • Publisher Name: Springer, New Delhi

  • Print ISBN: 978-81-322-2750-2

  • Online ISBN: 978-81-322-2752-6

  • eBook Packages: EngineeringEngineering (R0)

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