Abstract
The development in location-based mobile media has led to the popularity of its use for place experiences. This study explored the concept of territoriality, which is suggested as the underlying human behaviour that influences consumers’ mobility and experience stimulated by the social gaming feature of location-based media. From an exploratory investigation with a series of focus group discussions with users of location-based media, this study observed the activities of territorial tagging for the purposes of territorial claim and defence to gain and maintain the perceived territorial control over resources and rewards attached to certain places. The ability of location-based media to make the physical territory to interact with informational devices enables territorial behaviour to manifest in the consumption of local establishments, making location-based media a powerful tool for marketers and managers to transform people- place experiences. Managerial implications are provided.
Preview
Unable to display preview. Download preview PDF.
References
Adams, P. (1997). Cyberspace and virtual places. Geographical Review 87(2):155–171.
Altman, I. (1975). The environment and social behavior. Monterey, CA: Brooks/Cole.
Andereck, K. (1997). Territorial functioning in a tourism setting. Annals of Tourism Research 24(3): 706–720.
Bellenger, D. N., Bernhardt, K. L. & Goldstucker, J. L. (1976). Qualitative Research in Marketing. Chicago: American Marketing Association.
Brown, B. B. (1987). Territoriality. In D. Stokols & I. Altman (Eds.), Handbook of Environmental Psychology (pp. 505–531). New York: John Wiley.
Brown, S. D. & Capdevila, R. (1999). Perpetuum mobile: Substance, force and the sociology of translation. In J. Law & J. Hassard (Eds.), Actor-Network Theory and After (pp. 26–50). Oxford, UK: Blackwell.
Calder, B.J. (1977). Focus groups and the nature of qualitative marketing research. Journal of Marketing Research 14: 353–364.
Crabtree, A. & Rodden, T. (2008). Hybrid ecologies: Understanding interaction in emerging digital-physical environments. Personal and Ubiquitous Computing 12: 481–493.
Delaney, D. (2005). Territory: A Short Introduction. Oxford, UK: Blackwell.
Foursquare (2011). About Foursquare. Retrieved July 19, 2011 from https://foursquare.com/about.
Garner, P., Rashid, O., Coulton, P. & Edwards, R. (2006). The mobile phone as a digital SprayCan. In ACE 06, Hollywood, California, USA, June 14–16, 2006.
Goffman, E. (1963). Behavior in Public Places. New York: The Free Press.
Gottman, J. (1975). The evolution of the concept of territory. Social Science Information 14(3–4): 29–47.
Hall, E. T. (1959). The Silent Language. New York: Doubleday.
Hall, E. T. (1966). The Hidden Dimension. New York: Anchor Books.
Hall, C.M. & Mitchell, R. (2002). The touristic terroir of New Zealand wine: The importance of region in the wine tourism experience. In A. Montanari (Ed.), Food and Environment: Geographies of Taste (pp. 69–91). Rome: Societa Geografica Italiana.
Karrholm, M. (2007). The materiality of territorial production: A conceptual discussion of territoriality, materiality and the everyday life of public space. Space and Culture 10: 437–453.
Konings, B. & Schaub, F. (2011). Territorial privacy in ubiquitous computing. In The 8th International Conference on Wireless On-demand Network Systems and Services (WONS 2011), Bardoneccia, January 2011.
Lemos, A. (2010). Post—mass media functions, locative media, and informational territories: New ways of thinking about territory, place, and mobility in contemporary society. Space and Culture 13(4): 403–420.
Licoppe C. & Inada Y. (2008). Geolocalized technologies, location-aware communities and personal territories: The Mogi case. Journal of Urban Technology 15(3): 5–24.
Rivano-Fischer, M. (1987). Human territoriality: Notes on its definition, classification systems and micro territorial behavior. Psychological Research Bulletin 27: 1–18.
Sack, R. D. (1986). Human territoriality: A theory. Annals of the Association of American Geographers 73(1): 55–74
Soja, E. W. (1989). Postmodern Geographies: The Reassertion of Space in Critical Social Theory. London — New York: Verso.
Van Grove, J. (2010a). How 5 Brands are Mastering the Game of Foursquare. Retrieved October 10, 2010 from http://mashable.com/2010/04/02/foursquare-brands/.
Van Grove, J. (2010b). Pennsylvania Partners with Foursquare to Inspire State Tourism. Retrieved October 10, 2010 from http://mashable.com/2010/05/26/pennsylvaniafoursquare/.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2012 Springer-Verlag/Wien
About this paper
Cite this paper
Tussyadiah, I.P. (2012). Territoriality and Consumption Behaviour with Location-Based Media. In: Fuchs, M., Ricci, F., Cantoni, L. (eds) Information and Communication Technologies in Tourism 2012. Springer, Vienna. https://doi.org/10.1007/978-3-7091-1142-0_22
Download citation
DOI: https://doi.org/10.1007/978-3-7091-1142-0_22
Publisher Name: Springer, Vienna
Print ISBN: 978-3-7091-1141-3
Online ISBN: 978-3-7091-1142-0