Abstract
In Asia Pacific, people often overlook the strategic value internal communication can bring to a corporation. Most companies have a belief that external communication, like marketing and public relations, generates more value than internal communication, and they tend to pay more attention and resources to those external functions.
In this article, the author talks about the strategic roles of internal communication and how internal communication can impact on business. The article covers leadership communication, strategic communication, change communication employee engagement, employer branding, and manager communication. It also introduces a variety of communication platforms used by internal communication.
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Chiu, S.Nc. (2015). Can Internal Communication Drive Business? An Overview of Its Strategic Values and Practice Tips. In: Ng, P., Ngai, C. (eds) Role of Language and Corporate Communication in Greater China. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-46881-4_11
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DOI: https://doi.org/10.1007/978-3-662-46881-4_11
Publisher Name: Springer, Berlin, Heidelberg
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