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Ausgewählte Prinzipien für die Steuerung von Plattformen

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Marktplätze im Umbruch

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Zusammenfassung

Plattformen für mobile Dienstleistungen haben sich als erfolgreiche Strategie etabliert, um den Wert von Kernprodukten zu erhöhen. Zentraler Erfolgsfaktor dafür ist es, die Entwicklung der Plattform so zu steuern, dass sie dauerhaft attraktiv für Kunden wie auch für Drittanbieter bleibt. In diesem Beitrag schlagen wir einen morphologischen Kasten zur Identifikation entsprechender Steuerungsmaßnahmen vor. Der praktische Nutzen des morphologischen Kastens wird mit Hilfe einer Analyse von Steuerungsmaßnahmen in drei Plattformen für mobile Dienstleistungen gezeigt.

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Authors and Affiliations

  1. Lehrstuhl für Wirtschaftsinformatik, Technische Universität München, Garching, Deutschland

    Julia Manner, Michael Schermann & Helmut Krcmar

Authors
  1. Julia Manner
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  2. Michael Schermann
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  3. Helmut Krcmar
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Corresponding author

Correspondence to Julia Manner .

Editor information

Editors and Affiliations

  1. Institut für Informatik, LMU München, München, Germany

    Claudia Linnhoff-Popien

  2. Flughafen München, München, Germany

    Michael Zaddach

  3. Allianz - AMOS, München, Germany

    Andreas Grahl

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Manner, J., Schermann, M., Krcmar, H. (2015). Ausgewählte Prinzipien für die Steuerung von Plattformen. In: Linnhoff-Popien, C., Zaddach, M., Grahl, A. (eds) Marktplätze im Umbruch. Xpert.press. Springer Vieweg, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-43782-7_48

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  • DOI: https://doi.org/10.1007/978-3-662-43782-7_48

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  • Publisher Name: Springer Vieweg, Berlin, Heidelberg

  • Print ISBN: 978-3-662-43781-0

  • Online ISBN: 978-3-662-43782-7

  • eBook Packages: Computer Science and Engineering (German Language)

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