Abstract
China’s growing economy has contributed to the emergence of an expanding, thriving class of traveling businesspersons. This paper investigates which factors affect these businesspersons’ consumer behavior, as well as the role that each factor plays in their decision-making. In order to obtain a better understanding of consumer behavior in travel and the importance of each factor, a study was conducted in China on a group of frequently traveling businesspersons. The survey revealed that five main factors influenced the choices these businesspersons made. Within these factors, the two major factors were Novelty Seeking and Bandwagon Effect. The results of this study can pave the way for designing innovative goods and services that will enhance the travel experience of the typical businesspersons.
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The Psychology of Travel, Strategic Travel Action Resource, National Tour Association (NTA) (January 2013)
McKinsey Global Institute (MGI), Q1 (2006)
CBES China Business Executive Survey (2007-2010)
Crotts, J.C., Fred, W.: Economic Psychology of Travel and Tourism. The Hawthorne Press (1994)
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Yang, Y., Deng, G. (2013). Behavior Study of Traveling Chinese Businesspersons. In: Rau, P.L.P. (eds) Cross-Cultural Design. Cultural Differences in Everyday Life. CCD 2013. Lecture Notes in Computer Science, vol 8024. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-39137-8_10
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DOI: https://doi.org/10.1007/978-3-642-39137-8_10
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-39136-1
Online ISBN: 978-3-642-39137-8
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