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Reputation Management

  • Book
  • © 2011

Overview

Editors:
  1. Sabrina Helm

    1. , Retailing and Consumer Sciences, The University of Arizona, Tucson, USA

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  2. Kerstin Liehr-Gobbers

    1. , Strategieberatung für Kommunikation GmbH, Hering Schuppener Consulting, Duesseldorf, Germany

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  3. Christopher Storck

    1. , Strategieberatung für Kommunikation GmbH, Hering Schuppener Consulting, Duesseldorf, Germany

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  • Provides a general overview of the state-of-art and future trends in reputation management
  • Describes tools to measure corporate reputation
  • Reports best practice from blue-chip firms
  • Helps to optimize a company's reputation management
  • Includes supplementary material: sn.pub/extras

Part of the book series: Management for Professionals (MANAGPROF)

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Table of contents (25 chapters)

  1. Front Matter

    Pages i-vii
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  2. Introduction

    1. Front Matter

      Pages 1-1
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    2. Corporate Reputation: An Introduction to a Complex Construct

      • Sabrina Helm
      Pages 3-16

    3. Reputation Management

      • Kerstin Liehr-Gobbers, Christopher Storck
      Pages 17-20

  3. Approaching Corporate Reputation

    1. Front Matter

      Pages 21-21
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    2. Overview

      • Sabrina Helm, Kerstin Liehr-Gobbers, Christopher Storck
      Pages 23-25

    3. How to Approach Reputation

      • Kerstin Liehr-Gobbers, Christopher Storck
      Pages 27-30

    4. Reputation: A Sociological View

      • Stephan Voswinkel
      Pages 31-45

    5. Identity, Image and Reputation

      • Nuno Zarco da Camara
      Pages 47-58

    6. Corporate Branding and Corporate Reputation: Divided by a Shared Purpose?

      • Claudia Fisher-Buttinger, Christine Vallaster
      Pages 59-73

    7. Reputation in Relationships

      • Kevin Money, Carola Hillenbrand, Steve Downing
      Pages 75-88

  4. Measures and Impacts

    1. Front Matter

      Pages 89-89
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    2. Overview

      • Sabrina Helm, Kerstin Liehr-Gobbers, Christopher Storck
      Pages 91-92

    3. How to Measure Reputation

      • Kerstin Liehr-Gobbers, Christopher Storck
      Pages 93-98

    4. Challenges in Measuring Corporate Reputation

      • Sabrina Helm, Christian Klode
      Pages 99-110

    5. Measuring Media Corporate Reputations

      • Grahame Dowling, Warren Weeks
      Pages 111-125

    6. Reputation Management in Different Stakeholder Groups

      • Lars Fiedler
      Pages 127-149

    7. Customer-Based Corporate Reputation: Introducing a New Segmentation Criterion

      • Gianfranco Walsh, Sharon E. Beatty, Betsy Bugg Holloway
      Pages 151-161

    8. Financial Impacts of Corporate Reputation

      • Esther de Quevedo Puente, Juan B. Delgado García, Juan M. de la Fuente Sabaté
      Pages 163-178

  5. Reputation Management in Practice

    1. Front Matter

      Pages 179-179
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Keywords

About this book

Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management?

Editors and Affiliations

  • , Retailing and Consumer Sciences, The University of Arizona, Tucson, USA

    Sabrina Helm

  • , Strategieberatung für Kommunikation GmbH, Hering Schuppener Consulting, Duesseldorf, Germany

    Kerstin Liehr-Gobbers, Christopher Storck

Bibliographic Information

  • Book Title: Reputation Management

  • Editors: Sabrina Helm, Kerstin Liehr-Gobbers, Christopher Storck

  • Series Title: Management for Professionals

  • DOI: https://doi.org/10.1007/978-3-642-19266-1

  • Publisher: Springer Berlin, Heidelberg

  • eBook Packages: Business and Economics, Business and Management (R0)

  • Copyright Information: Springer-Verlag Berlin Heidelberg 2011

  • Hardcover ISBN: 978-3-642-19265-4Published: 29 August 2011

  • Softcover ISBN: 978-3-642-27074-1Published: 11 November 2013

  • eBook ISBN: 978-3-642-19266-1Published: 29 August 2011

  • Series ISSN: 2192-8096

  • Series E-ISSN: 2192-810X

  • Edition Number: 1

  • Number of Pages: VIII, 300

  • Topics: Corporate Communication/Public Relations, Marketing

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