Abstract
Social network sites (SNSs) such as Facebook have the potential to persuade people to adopt a lifestyle based on exercise and healthy nutrition. We report the findings of a qualitative study of an SNS for bodybuilders, looking at how bodybuilders present themselves online and how they orchestrate the SNS with their offline activities. Discussing the persuasive element of appreciation, we aim to extend previous work on persuasion in web 2.0 technologies.
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Ploderer, B., Howard, S., Thomas, P., Reitberger, W. (2008). “Hey World, Take a Look at Me!”: Appreciating the Human Body on Social Network Sites. In: Oinas-Kukkonen, H., Hasle, P., Harjumaa, M., Segerståhl, K., Øhrstrøm, P. (eds) Persuasive Technology. PERSUASIVE 2008. Lecture Notes in Computer Science, vol 5033. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-68504-3_23
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DOI: https://doi.org/10.1007/978-3-540-68504-3_23
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-68500-5
Online ISBN: 978-3-540-68504-3
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