Abstract
The paper presents the results of empirical research aimed at analyzing the effectiveness of the social media usage by administrations of Russian cities. We use both qualitative and quantitative methods to assess the content of municipalities’ SNS accounts, as well as ways of communication between public employees and citizens in the digital public policy sphere. It is argued that in the overwhelming majority of cases municipal authorities do not use the potential of SNS to contact with citizens, mainly because of lack of material adaptation, necessary recourses, as well as inability to adapt to the new information environment.
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Notes
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Internet in Russia: Dynamics of Penetration. Spring 2015 [in Russian]. FOM, 12.08.2015, http://fom.ru/SMI-i-internet/12275.
- 2.
TNS Web Index [in Russian]. TNS, 01.03.2016, http://www.tns-global.ru/services/media/media-audience/internet/information/.
- 3.
How Much Time Do the Russians Spend in the Social Networks [in Russian]. The Village, 21.05.2015, http://www.the-village.ru/village/city/city/214995-sotsialnye-seti.
- 4.
Population Count of Municipalities of the Russian Federation [in Russian]. Federal Service of Statistics, 06.08.2015, http://www.gks.ru/wps/wcm/connect/rosstat_main/rosstat/ru/statistics/publications/catalog/afc8ea004d56a39ab251f2bafc3a6fce.
- 5.
Social Networking Sites Statistics [in Russian]. Brand Analytics, April 2016, http://br-analytics.ru/statistics/author.
- 6.
TNS Web Index [in Russian]. TNS 01.03.2016, http://www.tns-global.ru/services/media/media-audience/internet/information/.
- 7.
Results of the Analysis of Representativeness of Federal Executive Authorities in Social Networking Sites, carried out by the author within the Infometer Project [in Russian]. Project center “Infometer” spring 2015, http://www.infometer.org/analitika/foiv_smm_2014, http://www.infometer.org/analitika/foiv_twitter_2015, http://www.infometer.org/analitika/foiv-v-instagram.
- 8.
Rating of Activity of Ministries and Authorities in Social Networks. [in Russian]. Open Government, 23.12.2014, http://open.gov.ru/events/5511187/.
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Karyagin, M. (2016). Russian Large Cities Authorities’ Pages in Social Media: A Platform for Expert Communication?. In: Chugunov, A., Bolgov, R., Kabanov, Y., Kampis, G., Wimmer, M. (eds) Digital Transformation and Global Society. DTGS 2016. Communications in Computer and Information Science, vol 674. Springer, Cham. https://doi.org/10.1007/978-3-319-49700-6_2
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