Abstract
Digital transformation can create new business models, improve business processes, and change how a company works with real-time information. High expectations are set for the resulting disruptive and ongoing innovations, yet promising business transformations, with expected high business benefits for customers and the organizations, often fail because they collide with the company culture. In this chapter two best-practice examples illustrate how to avoid such failure by driving the changes in culture that can lead companies to digital success (The title of this chapter is inspired by Peter Drucker’s alleged statement ‘Culture eats strategy for breakfast’).
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Acknowledgements
We thank Clemens Siegfanz, Program Director of HR Mergers and Acquisitions, for his outstanding leadership as Program Director during the hybris integration. His ongoing support for the X-Change on Change and Culture Workshops was a major cornerstone of their success. We also thank him for revising the hybris integration part of this chapter.
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Wokurka, G., Banschbach, Y., Houlder, D., Jolly, R. (2017). Digital Culture: Why Strategy and Culture Should Eat Breakfast Together. In: Oswald, G., Kleinemeier, M. (eds) Shaping the Digital Enterprise. Springer, Cham. https://doi.org/10.1007/978-3-319-40967-2_5
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DOI: https://doi.org/10.1007/978-3-319-40967-2_5
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