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Personal Data as Payment Method in SNS and Users’ Concerning Price Sensitivity - A Survey

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Business Information Systems Workshops (BIS 2015)

Part of the book series: Lecture Notes in Business Information Processing ((LNBIP,volume 228))

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Abstract

The guiding question of this paper is whether Social Network Service (SNS) users show price sensitivity regarding the demanded extent of personal data disclosure assuming personal data as payment method within SNSs. In a survey among \(300\) Facebook (FB) users the interviewees were asked for their actual used FB functions. In a quasi-experimental part during the survey they chose out of the same functionalities given the direct trade-off for specific personal data exploitation rights. The results show that the interviewees are sensitive regarding the price. Further, in general they choose fewer functions than they actually stated using in FB, even if the demanded “price” was lower. Moreover, the findings support the theory that users misinterpret SNS data exploitation rights.

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Notes

  1. 1.

    The paper is a revision of and based on a master thesis [4].

  2. 2.

    E.g. privacy awareness, education level and gender.

  3. 3.

    http://www.soscisurvey.de.

  4. 4.

    The full questionnaire can be found at http://tinyurl.com/njxyoz9.

  5. 5.

    As an equivalent to the FB-like-system.

  6. 6.

    Including accident double-clicks and search engine bot visits.

  7. 7.

    Running the levene-test shows that it can be assumed that all variables are evenly distributed through the four different groups.

  8. 8.

    Assumed that the functions price in group 3 approximately equals the FB function price.

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Authors and Affiliations

  1. Freiburg University, 79098, Freiburg, Germany

    Claus-Georg Nolte

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  1. Claus-Georg Nolte
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Correspondence to Claus-Georg Nolte .

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Editors and Affiliations

  1. Poznań University of Economics and Business, Poznań, Poland

    Witold Abramowicz

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Nolte, CG. (2015). Personal Data as Payment Method in SNS and Users’ Concerning Price Sensitivity - A Survey. In: Abramowicz, W. (eds) Business Information Systems Workshops. BIS 2015. Lecture Notes in Business Information Processing, vol 228. Springer, Cham. https://doi.org/10.1007/978-3-319-26762-3_24

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  • DOI: https://doi.org/10.1007/978-3-319-26762-3_24

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-26761-6

  • Online ISBN: 978-3-319-26762-3

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