Abstract
This chapter deals with approaches how to make content available in the best possible way via search engines—i.e., how to exploit search engine optimizers. They use knowledge of the indexing and ranking procedures to make content easier to find and hence increase the number of visitors. Different techniques are used for this, ranging from simple text modification to complex procedures that consider the linking structure on the Web. The chapter provides an overview of search engine optimization techniques and discusses the implications of search engine optimization on result quality.
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Lewandowski, D. (2023). Search Engine Optimization (SEO). In: Understanding Search Engines. Springer, Cham. https://doi.org/10.1007/978-3-031-22789-9_9
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DOI: https://doi.org/10.1007/978-3-031-22789-9_9
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