Abstract
In the last decade, the use of Artificial intelligence in the digital marketing has remarkably increased. Although it is a push for digital marketers, in fact, all applications of artificial intelligence affected the complexity of maintaining business competitiveness. The author aim to investigate the new techniques of maintaining competition and insure efficient usage of AI at its full potential. Thus, this qualitative study analyses what strategies could be used to succeed and standout from other digital marketers while considering what AI brought in new insights into the digital marketing field.
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Alansari, A.K., Hamdan, A., Alareeni, B. (2023). How Artificial Intelligence Revolutionizing Digital Marketing. In: Alareeni, B., Hamdan, A. (eds) Impact of Artificial Intelligence, and the Fourth Industrial Revolution on Business Success. ICBT 2021. Lecture Notes in Networks and Systems, vol 485. Springer, Cham. https://doi.org/10.1007/978-3-031-08093-7_13
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