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Gamification Elements on Social Live Streaming Service Mobile Applications

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Social Computing and Social Media. Design, Ethics, User Behavior, and Social Network Analysis (HCII 2020)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 12194))

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Abstract

Social live streaming services (SLSSs), a kind of synchronous social networking service, are slowly but surely becoming a part of people’s daily lives. To keep users interested, a wide range of gamification elements are implemented on these services, increasing the user engagement and changing their behavior. This study examined 20 different SLSS mobile applications and the applied gamification elements. A literature review as well as a content analysis were used to find appropriate SLSS apps and game elements. What kind of mechanics can be found on SLSS mobile apps and how many are implemented on each system? On three of the observed apps we could identify all game elements. Chinese SLSS apps are the most gamified ones. On Ustream, no game element is implemented. The game mechanics following others as well as customization are the most often applied; capturing a moment of a stream is the least often implemented.

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Authors and Affiliations

  1. Heinrich Heine University Düsseldorf, Universitätsstr. 1, 40225, Düsseldorf, Germany

    Franziska Zimmer & Katrin Scheibe

  2. Sheffield Hallam University, Howard Street, Sheffield, S1 1WB, UK

    Hantian Zhang

Authors
  1. Franziska Zimmer
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  2. Katrin Scheibe
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  3. Hantian Zhang
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Correspondence to Franziska Zimmer .

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Editors and Affiliations

  1. Towson University, Towson, MD, USA

    Gabriele Meiselwitz

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Zimmer, F., Scheibe, K., Zhang, H. (2020). Gamification Elements on Social Live Streaming Service Mobile Applications. In: Meiselwitz, G. (eds) Social Computing and Social Media. Design, Ethics, User Behavior, and Social Network Analysis. HCII 2020. Lecture Notes in Computer Science(), vol 12194. Springer, Cham. https://doi.org/10.1007/978-3-030-49570-1_13

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  • DOI: https://doi.org/10.1007/978-3-030-49570-1_13

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-49569-5

  • Online ISBN: 978-3-030-49570-1

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