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E-commerce and Business Analytics: A Literature Review

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Digital Economy. Emerging Technologies and Business Innovation (ICDEc 2019)

Part of the book series: Lecture Notes in Business Information Processing ((LNBIP,volume 358))

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Abstract

The number of users of well-known e-commerce websites such as Taobao, Jingdong, and Amazon has exceeded one billion. This means that the information provided by these and similar websites which is growing very fast, could be a valuable source of support for decision making, if discovered. All kinds of data derived from e-commerce websites must be managed and analyzed in order for them to remain competitive and to prevent reduced satisfaction or interest of customers. Business Analytics and Big Data Analytics are methodologies that can discover valuable insight hidden in data. In this paper, recent studies on e-commerce and Business Analytics or Big Data Analytics published within the last five years will be surveyed to discover what kind of business value is created with usage of analytics in these studies. This investigation also has the potential to find research gaps and direct future research.

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Author information

Authors and Affiliations

  1. Mus Alparslan University, Mus, Turkey

    Emrah Bilgic

  2. University of Bedfordshire, Luton, UK

    Yanqing Duan

Authors
  1. Emrah Bilgic
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  2. Yanqing Duan
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Corresponding author

Correspondence to Emrah Bilgic .

Editor information

Editors and Affiliations

  1. ESEN, University of Manouba, Manouba, Tunisia

    Rim Jallouli

  2. ESEN, University of Manouba, Manouba, Tunisia

    Mohamed Anis Bach Tobji

  3. Université de Sherbrooke, Sherbrooke, QC, Canada

    Deny Bélisle

  4. Université Laval, Quebec, QC, Canada

    Sehl Mellouli

  5. International University of Beirut, Mazraa, Lebanon

    Farid Abdallah

  6. American University of Beirut, Beirut, Lebanon

    Ibrahim Osman

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Bilgic, E., Duan, Y. (2019). E-commerce and Business Analytics: A Literature Review. In: Jallouli, R., Bach Tobji, M., Bélisle, D., Mellouli, S., Abdallah, F., Osman, I. (eds) Digital Economy. Emerging Technologies and Business Innovation. ICDEc 2019. Lecture Notes in Business Information Processing, vol 358. Springer, Cham. https://doi.org/10.1007/978-3-030-30874-2_13

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  • DOI: https://doi.org/10.1007/978-3-030-30874-2_13

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-30873-5

  • Online ISBN: 978-3-030-30874-2

  • eBook Packages: Computer ScienceComputer Science (R0)

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