Abstract
Purpose: Sport-based entrepreneurship is a new theory developed to understand how sport is inherently entrepreneurial. The aim of this chapter is to develop further this theory by taking a gender approach.
Design/methodology/approach: In-depth interviews are conducted with female athletes who are entrepreneurs in order to understand the processes and context of sport-based entrepreneurship.
Findings: The findings suggest that female athletes conceptualise sport-based entrepreneurship in a different way to males, which is based on the challenges they face in becoming entrepreneurs. Moreover, there are gender imbalances in sport-based entrepreneurship that can help further develop the theory.
Research limitations/implications: As few empirical studies have been conducted on sport-based entrepreneurship, this study is amongst the first to take a gender perspective. Therefore, it further extends sport-based entrepreneurship theory and links the sport, gender and entrepreneurship literature.
Practical implications: As more female athletes become entrepreneurs, this chapter provides a way to understand the barriers they face and how policymakers and practitioners can further encourage gender equality in sport-based entrepreneurship.
Originality/value: There are limited studies on female athlete entrepreneurs so this chapter is amongst the first to take into account an interdisciplinary perspective that combines the gender and sport-based entrepreneurship literature.
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Ratten, V. (2020). A Gender Perspective of Sport-Based Entrepreneurship. In: Ratten, V. (eds) Sport Entrepreneurship and Public Policy. Contributions to Management Science. Springer, Cham. https://doi.org/10.1007/978-3-030-29458-8_7
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