Synonyms
Capabilities to change firm’s trajectory; Entrepreneurship and innovation; Innovation in green technology
The implementation of a sustainable mode of development has become a major aim of public policies in industrial countries, and the evolution of economic agents’ behaviors (producers and consumers) is considered as the engine of this “new economy.” Enterprises are thus induced to develop socially responsible behaviors, that is to say, to integrate social and environmental concerns into their business operations and in their interactions with their stakeholders on a voluntary basis. For firms, the entrepreneurial behavior that consists in the development of green innovation or eco-innovation resorts to this necessity to develop responsible behaviors. But the question for many firms (as well as for institutions and scholars) remains: how should the firm change its trajectory and thus develop an eco-innovation strategy?
Responsible Behavior and Entrepreneurial Behavior
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Laperche, B. (2013). Entrepreneurial Behavior and Eco-Innovation. In: Carayannis, E.G. (eds) Encyclopedia of Creativity, Invention, Innovation and Entrepreneurship. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-3858-8_409
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DOI: https://doi.org/10.1007/978-1-4614-3858-8_409
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