Abstract
This article brings an overview about personalization conducts and their impacts on the organization’s businesses, presenting and organizing critical aspects to the development of full personalization patterns within e-Business systems. There are two key purposes of what we call full personalization: websites personalization - more usual and known and, the business process personalization - more strategic and less usual. A decision-making approach based on the application of the score method is recommended. A tool - Person_DSS, was then developed to support executives and technical staffs, providing a ranking of the key technologies. Results of a case study accomplished in a food distribution organization are also presented.
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References
Ginige, A., Murugesan, S., Kazanis, P.: A Road Map for Sucessfully Transforming SMEs into e-Business. Cutter IT Journal, v. 14,n 5, (2001) 39–49
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© 2001 Springer-Verlag Berlin Heidelberg
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de Moraes Filho, C.A.O., Garcia, F.P. (2001). Business-Oriented Web Personalization: A Decision-Making Approach. In: Liu, J., Yuen, P.C., Li, Ch., Ng, J., Ishida, T. (eds) Active Media Technology. AMT 2001. Lecture Notes in Computer Science, vol 2252. Springer, Berlin, Heidelberg. https://doi.org/10.1007/3-540-45336-9_12
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DOI: https://doi.org/10.1007/3-540-45336-9_12
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Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-43035-3
Online ISBN: 978-3-540-45336-9
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