Abstract
Forty-eight female college students were asked to complete a sexual attitudes questionnaire in which a frequency of masturbation scale was embedded. Twenty-four of the women (the experimental group) then individually viewed an explicit modeling film involving female masturbation. One month later, all subjects again completed the same questionnaire. Subjects in the experimental group also completed a questionnaire evaluating aspects of the film. Results indicated that the experimental group reported a significant increase in the average monthly frequency of masturbation, as compared to the control group. This same group, however, reported that the film had no effect on sexual attitudes or behavior. The inconsistency of these results is discussed in terms of several possible hypotheses.
This is a preview of subscription content, log in via an institution to check access.
Similar content being viewed by others
References
Bandura, A. (1969).Principles of Behavior Modification Holt, Rinehart, and Winston, New York.
Barbach, L. (1974). Group treatment of preorgasmic women.J. Sex Marital Ther. 1: 139–145.
Barker, W., and Perlman, D. (1975). Volunteer bias and personality traits in sexual standards research.Arch. Sex. behav. 4: 161–171.
Bauman, K. (1973). Volunteer bias in a study of sexual knowledge, attitudes, and behavior.J. Marriage Family 35: 27–31.
Jankovich, R., and Miller, P. (1978). Response of women with primary orgasmic dysfunction to audiovisual education.J. Sex Marital Ther. 4: 16–19.
Kaats, G., and Davis, K. (1971). Effects of volunteer biases in studies of sexual behavior and attitudes.J. Sex Res. 7: 26–34.
Kinsey, A., Pomeroy, W., Martin, C., and Gebhard, P. (1953).Sexual Behavior in the Human Female Saunders, Philadelphia.
Leiblem, S., and Ersner-Hershfield, R. (1977). Sexual enhancement groups for dysfunctional women: An evaluation.J. Sex Marital Ther. 3: 139–152.
Lobitz, W. C., and LoPiccolo, J. (1972). New methods in the treatment of sexual dysfunction.J. Behav. Ther. Exp. Psychiat. 3: 265–271.
Masters, W., and Johnson, V. (1970).Human Sexual Inadequacy Little, Brown, Boston.
McCarthy, B. (1977). Strategies and techniques for the reduction of sexual anxiety.J. Sex Marital Ther. 3: 243–248.
Obler, M. (1973). Systematic desensitization in sexual disorders.J. Behav. Ther. Exp. Psychiat. 4: 93–101.
Sotile, W., and Kilmann, P. (1977). Treatments of psychogenic female sexual dysfunctions.Psychol. Bull. 84: 619–633.
Author information
Authors and Affiliations
Rights and permissions
About this article
Cite this article
Heiby, E., Becker, J.D. Effect of filmed modeling on the self-reported frequency of masturbation. Arch Sex Behav 9, 115–121 (1980). https://doi.org/10.1007/BF01542263
Issue Date:
DOI: https://doi.org/10.1007/BF01542263